What Internet Marketing Trends can be Expected for the Future?
Internet Marketing is worldwide accepted as a new force to upscale and enhance businesses, treat customers easier at a lower cost and targeting your target market.
In the past decade, the term Internet Marketing was started to become more and more popular until these days.
Now we are living in a world full of technologies, where we communicate more with social media rather than face to face. Good or not, this is the truth.
Future Internet Marketing Trends:
In this blog post, I am going to break out what Internet Marketing trends can be expected for the future.
Some of the trends below have already begun to make their presence in some businesses but we cannot name them as a trend yet.
I am very sure that you have already seen a small chat pop up window popping up while you browse some websites, and they ask visitors if they would like any advice or help.
I know this is not a new trend, because many agencies have this feature and our website has a chatbot if you haven’t noticed it yet.
However, this technology has started bringing a massive change in the world of online agencies and websites.
Chatbots work with AI technology in order to communicate with web visitors in real-time.
Many popular online service agencies use chatbots to offer maximum satisfaction and support to their customers who face problems and want help.
Chatbots is truly an extra reason to satisfy them. The power of chatbot is really promising according to the opinions of many people, and I also believe that is a helpful tool that can only benefit businesses through the years.
2. ARTIFICIAL INTELLIGENCE (AI)
This is one of the most interesting upcoming internet marketing trends.
Many companies are using AI right now because they want to analyze search patterns, how customers behave, searches and other relative things that will help and benefit your agency as much as possible.
The owners of websites will have the choice to optimize their products to help them get more info on different behaviours, so you would boost your company in a cost-effective way.
3. CONTENT MARKETING
Content Marketing was always trending and will be forever a trend for Internet Marketing.
There are a couple of sources that write about Content Marketing trends of 2021 and beyond.
For now, I will summarize those trends for you.
1) The use of Long Tail Keywords to your content
2) Build communities
3) Repurposing content through channels
4) Hiring content teams with various skillsets
5) “Discover” Features
6) Story Features
7) Content-driven personalization
For more info and details there is a beautiful blog post by Neil Patel which covers almost any upcoming Content Marketing trend.
All in all, the phrase “Content is King” is still one of the most accurate and popular phrases in marketing.
People have always their attention to great content. However, Covid19 and the fast growth of technology nowadays, it just makes the content to be delivered in a bit different way.
It is true that customers and followers become more and more clever through the years and their experience through the Internet. For businesses, this means that they want you to put more effort into your content in order to give them an extra reason to finally choose your business and not a competitor.
4. VIDEO MARKETING
Video Marketing is mainly used on Social Media by many marketers and businesses across the world.
Social media channels like Facebook and Instagram which are the most popular, let you find easily your target market and reach them using a lot of strategies like Video Marketing which is a powerful method to catch the attention of someone.
Also, there are many agencies that promote their services, products and other things with Video Marketing to increase their sales, get more followers and generate leads through a professional video.
According to some statistics of Social Media Today, say that Videos on Social Media tend to perform better. That means people prefer seeing a video instead of just a single photo.
Also, performing better means not only you have a higher reach, but you have also higher engagement with likes, comments and shares.
So, Video Marketing is one of the many strategies you can use to increase your brand awareness and visibility on Social Media.
5. SOCIAL MESSAGING APPS
The truth about Social media is that they affect us sometimes positively and sometimes negatively. However, for marketers, Social Media apps are another opportunity to build and enhance their companies. Another marketing trend as you understood, is the use of Social Media apps. What do I mean with Social Media apps?
I mean the apps which you can communicate with other people worldwide via internet like Facebook messenger, Instagram Direct, Twitter, LinkedIn, WhatsApp and many more.
Social Media apps are also effective for agencies that want to communicate with their clients, solving their problems, learn their wants and needs, and building a better relationship with them.
6. INFLUENCER MARKETING
Influencer marketing is a quite new phenomenon we saw just before a year or two.
Marketing through influencers. We can name that as a recent trend in which many brands can promote their products with influencers with thousands and millions of followers.
This type of marketing reminds the old traditional marketing named word of mouth, but in a digital way including influencers.
The opinions and the lifestyle of influencers have a strong impact on their followers and fans mindsets. This is quite easy, if they promote a product of your business like a t-shirt, then many of their followers will buy them. Influencers act like role models in people’s life.
7. VOICE SEARCH OPTIMIZATION
Nowadays, many developers are trying to improve the experience of users as they try to add more pro features, especially for mobile devices.
Voice search is a quite new feature in mobile phones and if you are looking for the current marketing trends, this must be remembered. The voice search feature has always been helping businesses to collect more info and details about their customer’s behaviour and characteristics.
As a result, in the upcoming years, there is a big possibility to improve even more like a feature and the companies as well.
8. VISUAL SEARCH
Visual Search is another great thing that is currently at its early stages as voice search.
With Visual Search, people are able to search for a specific product by uploading a single picture.
This may be a new trend of internet marketing for the next years if the developers promote well and right for users.
9. INSTAGRAM REELS
Instagram Reels are one of the favourites of the current and also for the upcoming years as the best Digital Marketing trend.
Reels is a new Instagram feature released before a year, in 2020.
Reels, let Instagram users make and share small videos. Quite like Tik Tok, Instagram lets you record and edit a 15-second video, insert sounds or vocals and effects.
Next, users share the videos with their followers or if their profile is public then their videos can make it to explore page.
There is also a very nice blog post by Influence Marketing if you want to check it out later, that analyzes some mind-blowing statistics of Instagram Reels so far.
10. SHOPPABLE CONTENT
Apart from Reels, Instagram also launched shoppable content for users to connect with brands and find out their products.
Snapchat and Pinterest also have this feature to buy products through Social Media with a button that drive users to the websites of brands.
Summing up, in this blog post we mentioned the Top 10 possible future trends of Internet Marketing, and how they will affect the digital world. If we forgot about some trends you can write it below.
If you have any questions, write your question below in the comments as well and we are happy to discuss it together.